Senior Marketing Manager (Remote Eligible) - Marriott Marquis Houston (21152389)
Company: Marriott International, Inc.
Location: League City
Posted on: January 16, 2022
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Marriott Marquis Houston located at 1777 Walker Street, Houston,
TX, 77010 is hiring a Senior Marketing Manager (Remote
Serves as the discipline leader for marketing and partners closely
with other topline disciplines (Sales and Revenue Management) to
develop overarching cross-cutting strategies. Responsible for
creating a comprehensive marketing strategy that aligns with the
hotel(s) goals and positioning. Develops and oversees
implementation of marketing strategies designed to drive topline
revenue and achieve RevPar/share-of-wallet goals. Manages all
internal and external communication and owns digital presence,
including by not limited to property website, third party channels
and social media while maintaining brand integrity. Identifies
incremental marketing opportunities ranging from partnerships,
third-party cites and CVBs. Expertly articulates campaign
performance regularly to General Manager(s), Sales and Revenue
Management leaders and Hotel Ownership. May oversee Marketing
Coordinator for execution of identified tactics.
Education and Experience
2-year degree from an accredited university in Business
Administration, Marketing, Sales, or related major; 3 years'
experience in Marketing or a comparable professional area.
4-year bachelor's degree in Business Administration, Marketing,
Sales, or related major; 1 year experience in Marketing or a
comparable professional area.
CORE WORK ACTIVITIES
Develops overarching marketing strategy from marketing plans to
overall hotel marketing budgets for hotel(s) they support to align
with business priorities, in consultation with General
Actively participates in reoccurring Sales Strategy Meetings to
articulate the most up to date marketing strategy and
Reconciles marketing plan monthly with accruals, forecast in
conjunction with Director of Finance.
Leads repositioning efforts in partnership with Area Team, GM and
hotel executive team.
Serves as brand guardian / liaison, verifying all marketing
reflects brand voice.
Leads and/or partners with Hotel Operations to
conceptualize/execute property-level Programming and Activation,
based on brand guidelines.
Leads the strategic pull-through of continent and brand promotions
Partners with Revenue Management to develop and execute promotional
Develops and manages property email marketing strategy, digital
strategy across M.Com and Third-Party sites, paid media campaigns
and performance to verify proper execution.
Supports group lead generation efforts.
Runs, reviews, analyzes, and clearly articulate to stakeholders and
owners the key marketing reports and adjusts strategy
Manages internal and external partners to verify deliverables are
executed to support hotel strategy.
Develops and oversees/executes annual digital marketing plan, and
overarching partnership and marketing strategies to maximize hotel
revenue production and identify digital marketing opportunities on
third party and local partner sites.
Manages the OTA Strategy in collaboration with Revenue Management
through monthly market leader reviews, media investments and hotel
Monitors and provides recommendations for SEO and updates as needed
in collaboration with Marriott Digital Services (MDS) or
Identifies digital marketing opportunities on third party and local
Sets overarching messaging strategy for hotel/group of hotels
aligned with positioning.
Manages Marriott.com content (via EPIC, Efast, MDS Client
Community, etc.), OTA Content (via respective extranet sites) and
Third-Party and Group Sites (via respective content management
Manages photography distribution including search photos,
pre-arrival photos, and photo gallery management
Creates landing pages and Discovery Pages to enhance content, as
Manages guest communications (e.g. confirmation, pre-arrival,
Partnerships and Public Relations Management
Sets overarching partnership strategy for hotel/cluster of
Identifies and cultivates partnerships internally and externally,
including Marriott Digital Services (MDS).
Manages cluster marketing strategies.
Maintains frequent, active engagement with Area Directors of
Marketing to communicate overall recommendations and actionable
next steps based on identified findings, best practices, and
overall digital trends for their portfolio of hotels.
Sets overarching PR strategy for hotel/group of hotels, outlining
goals, pitch angles and target segments.
Manages PR agency, if applicable, or manage PR messaging.
Manages execution of PR events, promotions.
Outlet and Ancillary
Identifies outlet marketing opportunities on third party and local
Defines in-house F&B programming in partnership with F&B
Director and manages execution.
Sets overarching social media strategy for hotel/group of hotels,
outlining goals and target segments.
Develops and implements social strategy.
Manages paid social media budget and strategy.
Assists in reviewing social media content calendars and collect
local area and property events.
Leads, own and direct asset development including hotel collateral,
photoshoots (sourcing, planning, on-site execution, post-editing
and distribution), etc.
Effectively measures and clearly communicates success of campaigns
and digital performance using relevant reports tools.
Demonstrates the ability to create and maintain strong
relationships and negotiation skills with key internal and external
partners/stakeholders; (e.g. GMs, Sales and Revenue Leaders,
Regional Team, media representatives).
Manages development, design of hotel collateral as needed.
Completes other reasonable duties as requested by leadership.
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Keywords: Marriott International, Inc., League City , Senior Marketing Manager (Remote Eligible) - Marriott Marquis Houston (21152389), Executive , League City, Texas
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