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Senior Marketing Manager (Remote Eligible) - Marriott Marquis Houston (21152389)

Company: Marriott International, Inc.
Location: League City
Posted on: January 16, 2022

Job Description:

Live Fully at Marriott International #1 Leader in Hospitality

At Marriott International, you have the opportunity to grow in your career, work with teammates that feel like family, and help make our world a better place.

Marriott Marquis Houston located at 1777 Walker Street, Houston, TX, 77010 is hiring a Senior Marketing Manager (Remote Eligible).

Responsibilities include:

Serves as the discipline leader for marketing and partners closely with other topline disciplines (Sales and Revenue Management) to develop overarching cross-cutting strategies. Responsible for creating a comprehensive marketing strategy that aligns with the hotel(s) goals and positioning. Develops and oversees implementation of marketing strategies designed to drive topline revenue and achieve RevPar/share-of-wallet goals. Manages all internal and external communication and owns digital presence, including by not limited to property website, third party channels and social media while maintaining brand integrity. Identifies incremental marketing opportunities ranging from partnerships, third-party cites and CVBs. Expertly articulates campaign performance regularly to General Manager(s), Sales and Revenue Management leaders and Hotel Ownership. May oversee Marketing Coordinator for execution of identified tactics.

CANDIDATE PROFILE

Education and Experience

2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major; 3 years' experience in Marketing or a comparable professional area.

OR

4-year bachelor's degree in Business Administration, Marketing, Sales, or related major; 1 year experience in Marketing or a comparable professional area.

CORE WORK ACTIVITIES

Marketing Strategy

Develops overarching marketing strategy from marketing plans to overall hotel marketing budgets for hotel(s) they support to align with business priorities, in consultation with General Manager(s).

Actively participates in reoccurring Sales Strategy Meetings to articulate the most up to date marketing strategy and implementation details.

Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance.

Leads repositioning efforts in partnership with Area Team, GM and hotel executive team.

Serves as brand guardian / liaison, verifying all marketing reflects brand voice.

Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.

Leads the strategic pull-through of continent and brand promotions and campaigns.

Partners with Revenue Management to develop and execute promotional strategy efforts.

Develops and manages property email marketing strategy, digital strategy across M.Com and Third-Party sites, paid media campaigns and performance to verify proper execution.

Supports group lead generation efforts.

Runs, reviews, analyzes, and clearly articulate to stakeholders and owners the key marketing reports and adjusts strategy accordingly.

Manages internal and external partners to verify deliverables are executed to support hotel strategy.

Develops and oversees/executes annual digital marketing plan, and overarching partnership and marketing strategies to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites.

Manages the OTA Strategy in collaboration with Revenue Management through monthly market leader reviews, media investments and hotel positioning alignment.

Monitors and provides recommendations for SEO and updates as needed in collaboration with Marriott Digital Services (MDS) or agency.

Identifies digital marketing opportunities on third party and local partner sites.

Content Management

Sets overarching messaging strategy for hotel/group of hotels aligned with positioning.

Manages Marriott.com content (via EPIC, Efast, MDS Client Community, etc.), OTA Content (via respective extranet sites) and Third-Party and Group Sites (via respective content management systems).

Manages photography distribution including search photos, pre-arrival photos, and photo gallery management

Creates landing pages and Discovery Pages to enhance content, as applicable.

Manages guest communications (e.g. confirmation, pre-arrival, etc.).

Partnerships and Public Relations Management

Sets overarching partnership strategy for hotel/cluster of hotels.

Identifies and cultivates partnerships internally and externally, including Marriott Digital Services (MDS).

Manages cluster marketing strategies.

Maintains frequent, active engagement with Area Directors of Marketing to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for their portfolio of hotels.

Sets overarching PR strategy for hotel/group of hotels, outlining goals, pitch angles and target segments.

Manages PR agency, if applicable, or manage PR messaging.

Manages execution of PR events, promotions.

Outlet and Ancillary

Identifies outlet marketing opportunities on third party and local partner sites.

Defines in-house F&B programming in partnership with F&B Director and manages execution.

Social Media

Sets overarching social media strategy for hotel/group of hotels, outlining goals and target segments.

Develops and implements social strategy.

Manages paid social media budget and strategy.

Assists in reviewing social media content calendars and collect local area and property events.

General

Leads, own and direct asset development including hotel collateral, photoshoots (sourcing, planning, on-site execution, post-editing and distribution), etc.
Effectively measures and clearly communicates success of campaigns and digital performance using relevant reports tools.

Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders; (e.g. GMs, Sales and Revenue Leaders, Regional Team, media representatives).

Manages development, design of hotel collateral as needed.

Completes other reasonable duties as requested by leadership.

Apply now at https://jobs.marriott.com/marriott/jobs/21152389?lang=en-us

Marriott International is consistently recognized as an employer of choice globally by FORTUNE magazine, DiversityInc. and Great Places to Work Institute, among others.

Chat, engage and follow us on social media. - Facebook - Twitter - LinkedIn - Instagram
Visit marriott.com/careers to learn more about our workplace culture and career opportunities.

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Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Keywords: Marriott International, Inc., League City , Senior Marketing Manager (Remote Eligible) - Marriott Marquis Houston (21152389), Executive , League City, Texas

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