Digital Marketing Specialist

Company: Impact! Partners Financial
Location: League City
Posted on: June 18, 2022

Job Description:

Digital Marketing SpecialistAre you a creative sales-minded, strategy-driven individual with a passion for Digital marketing and a genuine interest in communicating with clients daily? We are seeking a strong Digital Marketing Coordinator whose job is to grow a sales pipeline by creating a comprehensive marketing strategy and setting appointments for a top national Financial Advisor in League City, TX.The Digital Marketing Specialist serves as internal coordinator on digital media, including social media, and its application for communications, e-newsletters, and other disciplines (conferences, media relations, marketing, etc) and is also responsible for coordinating and assisting with marketing and communications-related activities and daily social media community engagement.Qualifications

• Bachelor's or Associate Degree preferred - emphasis on Marketing
• Five (5) or more years' experience in a paid search advertising role is required.
• Working knowledge of Google Analytics, Google Data Studio, and other reporting platforms.
• Expertise in Google ads, Google Local ads, and Bing ads.
• Strong Analytical skills.
• Ability to write content, copy and message in a variety of styles, voices and tones, adaptable to different target audiences, product categories and branding initiativesCompetenciesTo perform the job successfully, an individual should demonstrate the following competencies:
  • Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions.
  • Customer Service - Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service; Responds to requests for service and assistance; Meets commitments.
  • Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Participates in meetings.
  • Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Presents numerical data effectively.Job ResponsibilitiesIn conjunction with the VP of Marketing and Communications works on various marketing projects including, but not limited to, the following:Digital Marketing & Media AssetsActs as the traffic coordinator on all digital projects including social media postings and community engagement; blog entries; email marketing system and marketing automation administrator; and ongoing web site updates.Social Media ManagementResponsible for social media content creation and engagement across IAEE, CEIR, EMB/ECA social channels including Twitter, Facebook, LinkedIn and Instagram. Creation of new and fresh graphics for various initiatives and proven success in social media campaigns. Evaluates effectiveness of social campaigns through analytics provided across social platforms.Email Marketing ManagementResponsible for creating and managing all emails created through Informz including creative control over how emails are presented to be the most engaging format, using email best practices and offering suggestions on ways to present email communications to various target audiences.Responsible for upkeep and management of marketing automation campaigns and analysis of effectiveness of campaigns.Website ManagementAlong with the Marketing Manager, have shared responsibility for all website management within family of company websites including IAEE.com, CEIR.org, myexpoexpo.com. Manages all aspects of the association's websites and microsites, including upkeep, knowledge and implementation of Google Analytics, and SEO functionality. Manages the maintenance and accuracy of website content. Writes, edits, and publishes website and microsite contentGeneral Marketing & CommunicationsServes on the Proofing team to ensure all communications are well written; monthly reporting on digital assets and social channels and receives and compiles graphics from paid advertisers for IAEE newsletters, ensuring they are received in a timely manner, and followed up with e-mail and telephone call.MeetingsCoordinates and/or assists with web site content with Meetings and Marketing Departments and assists with fulfillment of projects (mailing, postage, cost estimates, mailing list purchases, etc.Salary - $50,000 per yearBenefits - YOU BET!Health InsuranceBonus Incentives - ABSOLUTELY!Eligible after 6 monthsNeed time off - YOU GOT IT!PTO will be discussed during interview phaseRetirement Plan - FOR SURE!401k with a firm matchIncentive Trips - LET'S TRAVELTeam hits productions goals, let's go travel together!Presented by Advisor Employee Services Thank you for your interest in the Digital Marketing Specialist role. Advisor Employee Services, a consulting firm located in Overland Park, Kansas, represents the top 1% of financial advisors in all 50 states in their hiring needs. Please take a moment to explore our website and the services provided. We are not a staffing firm, but together have built a reputable and continuously expanding business model which allows us to pinpoint the exact personnel needs of these established financial advisors. If you feel that you have the skills it takes for the position responsibilities listed, please apply today

Keywords: Impact! Partners Financial, League City , Digital Marketing Specialist, Advertising , League City, Texas