Digital Marketing Specialist
Company: Impact! Partners Financial
Location: League City
Posted on: June 18, 2022
Job Description:
Digital Marketing SpecialistAre you a creative sales-minded,
strategy-driven individual with a passion for Digital marketing and
a genuine interest in communicating with clients daily? We are
seeking a strong Digital Marketing Coordinator whose job is to grow
a sales pipeline by creating a comprehensive marketing strategy and
setting appointments for a top national Financial Advisor in League
City, TX.The Digital Marketing Specialist serves as internal
coordinator on digital media, including social media, and its
application for communications, e-newsletters, and other
disciplines (conferences, media relations, marketing, etc) and is
also responsible for coordinating and assisting with marketing and
communications-related activities and daily social media community
engagement.Qualifications
- Bachelor's or Associate Degree preferred - emphasis on
Marketing
- Five (5) or more years' experience in a paid search advertising
role is required.
- Working knowledge of Google Analytics, Google Data Studio, and
other reporting platforms.
- Expertise in Google ads, Google Local ads, and Bing ads.
- Strong Analytical skills.
- Ability to write content, copy and message in a variety of
styles, voices and tones, adaptable to different target audiences,
product categories and branding initiativesCompetenciesTo perform
the job successfully, an individual should demonstrate the
following competencies:
- Problem Solving - Identifies and resolves problems in a timely
manner; Gathers and analyzes information skillfully; Develops
alternative solutions.
- Customer Service - Manages difficult or emotional customer
situations; Responds promptly to customer needs; Solicits customer
feedback to improve service; Responds to requests for service and
assistance; Meets commitments.
- Oral Communication - Speaks clearly and persuasively in
positive or negative situations; Listens and gets clarification;
Responds well to questions; Participates in meetings.
- Written Communication - Writes clearly and informatively; Edits
work for spelling and grammar; Presents numerical data
effectively.Job ResponsibilitiesIn conjunction with the VP of
Marketing and Communications works on various marketing projects
including, but not limited to, the following:Digital Marketing &
Media AssetsActs as the traffic coordinator on all digital projects
including social media postings and community engagement; blog
entries; email marketing system and marketing automation
administrator; and ongoing web site updates.Social Media
ManagementResponsible for social media content creation and
engagement across IAEE, CEIR, EMB/ECA social channels including
Twitter, Facebook, LinkedIn and Instagram. Creation of new and
fresh graphics for various initiatives and proven success in social
media campaigns. Evaluates effectiveness of social campaigns
through analytics provided across social platforms.Email Marketing
ManagementResponsible for creating and managing all emails created
through Informz including creative control over how emails are
presented to be the most engaging format, using email best
practices and offering suggestions on ways to present email
communications to various target audiences.Responsible for upkeep
and management of marketing automation campaigns and analysis of
effectiveness of campaigns.Website ManagementAlong with the
Marketing Manager, have shared responsibility for all website
management within family of company websites including IAEE.com,
CEIR.org, myexpoexpo.com. Manages all aspects of the association's
websites and microsites, including upkeep, knowledge and
implementation of Google Analytics, and SEO functionality. Manages
the maintenance and accuracy of website content. Writes, edits, and
publishes website and microsite contentGeneral Marketing &
CommunicationsServes on the Proofing team to ensure all
communications are well written; monthly reporting on digital
assets and social channels and receives and compiles graphics from
paid advertisers for IAEE newsletters, ensuring they are received
in a timely manner, and followed up with e-mail and telephone
call.MeetingsCoordinates and/or assists with web site content with
Meetings and Marketing Departments and assists with fulfillment of
projects (mailing, postage, cost estimates, mailing list purchases,
etc.Salary - $50,000 per yearBenefits - YOU BET!Health
InsuranceBonus Incentives - ABSOLUTELY!Eligible after 6 monthsNeed
time off - YOU GOT IT!PTO will be discussed during interview
phaseRetirement Plan - FOR SURE!401k with a firm matchIncentive
Trips - LET'S TRAVELTeam hits productions goals, let's go travel
together!Presented by Advisor Employee Services Thank you for your
interest in the Digital Marketing Specialist role. Advisor Employee
Services, a consulting firm located in Overland Park, Kansas,
represents the top 1% of financial advisors in all 50 states in
their hiring needs. Please take a moment to explore our website and
the services provided. We are not a staffing firm, but together
have built a reputable and continuously expanding business model
which allows us to pinpoint the exact personnel needs of these
established financial advisors. If you feel that you have the
skills it takes for the position responsibilities listed, please
apply today
Keywords: Impact! Partners Financial, League City , Digital Marketing Specialist, Advertising , League City, Texas
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